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Trademarks Infringement - world judicial practice

International trademark infringement cases commonly result from the use of linguistically or phonetically similar words or phrases in another language. However in some cases they result from companies specifically copying profitable and well-known brands to increase their business.

“Borrowing” the branding of another company can bring financial gain and increased exposure to a lesser-known, local company. However, positioning a company to profit off of the branding of another does not come without repercussions. That being said, some companies will still try to get away with it.

A trademark is not just a word or a picture

A trademark is a designation that distinguishes products and/or services of one company from those of competitors, emphasizes products in the market and makes them recognizable among other similar products.


However, a trademark may be not only wordy (slogan, phrase, title of a film/book) and graphic (picture, illustration) or a combination thereof. Trademark is a very peculiar means of individualization. In commerce along with visually perceived designations it is broadly used other trademarks that cannot always be perceptible but have the ability to make goods and services distinguishable. If skilful approach to creation of a trademark is used, customers will memorize you!

In most jurisdictions of the world, including Russia, there are no restrictions on the created image of a trademark. It could be any. The key factor is that it is unique and has a distinctive ability.

So, what else may be a trademark?

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