As of today the intellectual property
rights protection is not a luxury
but stern necessity

 
» Materials for July 2018 year » Page 2
на правах рекламы

A trademark is not just a word or a picture

A trademark is a designation that distinguishes products and/or services of one company from those of competitors, emphasizes products in the market and makes them recognizable among other similar products.


However, a trademark may be not only wordy (slogan, phrase, title of a film/book) and graphic (picture, illustration) or a combination thereof. Trademark is a very peculiar means of individualization. In commerce along with visually perceived designations it is broadly used other trademarks that cannot always be perceptible but have the ability to make goods and services distinguishable. If skilful approach to creation of a trademark is used, customers will memorize you!

In most jurisdictions of the world, including Russia, there are no restrictions on the created image of a trademark. It could be any. The key factor is that it is unique and has a distinctive ability.

So, what else may be a trademark?

Paris Convention for the protection of industrial property

Paris Convention for the protection of industrial property

The Paris Convention, adopted in 1883, applies to industrial property in the widest sense, including patents, trademarks, industrial designs, utility models, service marks, trade names, geographical indications and the repression of unfair competition. This international agreement was the first major step taken to help creators ensure that their intellectual works were protected in other countries.

Budapest Treaty on the international recognition of the deposit of microorganisms for the purposes of patent procedure

Budapest Treaty on the international recognition of the deposit
of microorganisms for the purposes of patent procedure

Adopted in 1977, the Budapest Treaty concerns a specific topic in the international patent process: microorganisms. All states party to the Treaty are obliged to recognize microorganisms deposited as a part of the patent procedure, irrespective of where the depository authority is located. In practice this means that the requirement to submit microorganisms to each and every national authority in which patent protection is sought no longer exists.

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